Posts made in January, 2014


Empathy and Energy

Empathy and Energy


Posted By on Jan 14, 2014

Empathy and Energy

I was reading an article in the most recent issue of Fast Company where Burberry’s former CEO, Angela Ahrendts said, “Empathy is one of the greatest creators of energy.” You might have it for your friends, family and loved ones but if you’re task-oriented, type-A or like to set your goals high, its not necessarily your strong suit. It’s definitely a term that comes up with greater frequency in the business community and maybe some people are paying attention, but are you?

Let me ask you something. Do you scrutinize yourself to the point of feeling like you can’t get things just so or pretty close to perfection that you’re exhausted by trying? As we ease into the New Year, what if we took it a little easier on ourselves? A little less of all the things that create mental noise inhibiting our creativity, joy, growth and the space to explore new ways of thinking? Cutting...

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Bad Branding

Bad Branding


Posted By on Jan 8, 2014

Bad Branding

Disclaimer: As a designer, I have a heightened response to visual information. Nevertheless, from time to time something so blaringly awful crosses my path that I can hardly contain myself but to shout out a cosmic “WHY?” for all the world to hear. To give this story context, I used to drive through a part of San Francisco where I would pass by a Sherwin-Williams paint store. If you’ve ever seen their logo, it’s a red can of paint that’s dumping muck and suffocating the earth, as the mass of paint drips to cover most of the earth’s surface. As though that weren’t enough to outrage environmentally conscious sorts, their tagline reads, “Cover the earth.”

As I went by their signage, I would start scowling and get a furrow in my brow, with a feeling of frustration. Why should I be affected by a brand who’s products I’ll never buy and a company I don’t relate to? Because of branding. Plain and simple, they are a giant corporation, with worldwide distribution...

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