Wow, where to begin with this one? For all the freelance designers and creatives out there…I’m going to have to yell this one out…WHAT YOU DO FOR A LIVING IS NOT CHARITY! Ok, I said it, you heard it and even if you’re not a designer, this rule of thumb still applies. It’s ironic how often people that love what they do carry around a chip on their shoulder about getting compensated for what they do best. Isn’t that weird? Whether it’s low self-esteem, lack of understanding or whatever the insecurity du jour is that gets in the way, it’s important to understand the basics of business 101:
- Make sure you value what you do. If not, nobody else will.
- If you don’t charge market or above market rate for your services, your clients may not take you seriously.
- What you do for a living is not a hobby, nor is it charity, so don’t treat it as such.
- Don’t feel awkward talking about money with your career peers because it’s part of gauging...
Many times during my career, I’ve heard the phrase “Can you make it pretty/look good,” or it’s assumed that the craft of graphic design focuses solely on aesthetics. While that’s occasionally the byproduct of certain projects, there are many more things that graphic design is about. It’s almost like dating someone who’s good looking and hoping that there’s an intellect somewhere to tap into. Design without intellect is as singular in dimension as that good looking person that didn’t take the time to develop themselves.
As a designer, I certainly don’t expect my clients to look under the hood to understand the nuances of typography, the complexities surrounding grids or all of the know how that goes into mastering software applications that generate graphics. However, the client does need to understand that there’s more value in the craft of design than aesthetics, otherwise it’s difficult to rationalize the full value of what design has to offer. Subsequently,... Read More