Thematically, I’m trending on the topic of invisibility with my posts as of late. I am embarrassed to admit that after getting a degree at an accredited private art school and practicing my craft for over a decade, that I didn’t bother to sign my name when I put my work out into the world. As a graphic designer, I figured that I had no business signing my work on commercial projects because at the end of the day, the client owned the rights to what I had made for them. Even if that was all fine and good, I had an entirely different reason for not signing my artwork. It had to do with the following bundle of insecurities:
When I was working towards my degree in Graphic Design in Savannah Georgia, I had a design professor make it very clear that for most of our careers, people would not know or understand what graphic designers did. He joked that his mother still wasn’t clear about her son’s vocation, even though he was teaching in his own field at an accredited private art school.
I’m not sure why his words didn’t worry me at the time, but the viability of a career in the graphic arts balances in the wings of dispelling those very words. Can you imagine anyone hiring you when there’s even a hint of uncertainty as to what you do? I mean we don’t hire plumbers to fix our cars or gardeners to launder our clothes, so why all the confusion around the design world?
I think it’s because every day people rarely end up working with designers. Marketing teams do and in-house designers work with various divisions of their company, but there’s rarely a circumstance when an average family...